I smashed my touchscreen phone this week. I bought it from my carrier a few weeks ago, and now my new phone was pretty much useless.
I took it to the manufacturer (not even the people I pay every month for phone service). A nice woman looked at my phone for about 10 or 15 seconds (the damage was bluntly obvious), looked at the records on her tablet and said that she would like to offer me a one time free replacement.
She activated my new phone with my carrier, smiled and I was on my way with a working phone less than 30 minutes after I walked in.
Do you know their customer service is awesome? I don't even need to tell you what type of phone I have and most of you probably already know without ever having seen me carry it.
This is one of the reasons I pay a premium to buy Apple products. Good luck getting Motorola or HTC to do this. And that is assuming you can find their place of business, and then good luck getting them to do it for free. And even if you do all that, I bet it took you more than a 30 minute trip to the mall on a rainy Saturday 2 days before you have to travel for work.